An international trade platform for a growing company



The breeding company Nova Siri Genetics, based in Policoro (Matera, Italy), will be exhibited on the virtual platform of Macfrut digital in the pavilion dedicated to nurseries.

“The Rimini fair is the most important in Italy for the sector, which we watch with great interest every year, as also evidenced by our presence with a virtual stand for the second year in a row, having been physically present for several editions, explained Nicola Tufaro, the breeder of the company.

Strawberry Melissa – varieties from Nova Siri Genetics

The Italian company will present new content, which will focus on the description of the constant work in the experimental fields and the laboratory of the breeding company. In addition, it will be possible to know all the details of the varieties of strawberries and the projects in which the company is involved.

“Trade shows have always been very important for our company, as they are the occasion to meet new buyers and customers, especially foreign ones, who are interested in our company and our varieties. They also allow us to consolidate our existing relationships, showcase our new products and pursue long-term partnerships. Finally, we believe that these events are excellent opportunities to meet competitors and suppliers, which is essential for a research sector like ours, always focused on product and process innovation.

Nova Siri Genetics Laboratory

“We are delighted to read that this year there are 800 exhibitors and 9,000 online registrations, most of them in Macfrut, most of them abroad, proving that this event is an international showcase not to be missed. , because our activity is developing well beyond national borders. Nurserymen and growers in the main strawberry production areas around the world are increasingly interested in obtaining our varieties for exclusive production, which confirms that innovation in this sector is fundamental and strategic for the future.

Nova Siri Genetics’ portfolio includes 10 cultivars, with different characteristics, to meet the needs of different production areas including southern Italy, Spain, Maghreb regions, Greece, South Africa and South America. “The market we are targeting is the warm Mediterranean climate, ideal for cultivars with low cooling requirements, whose fruit production is concentrated from December to June. Among the main varieties of strawberries are the new NSG 120 (known under the trade name Rossetta® and part of the Nova Siri Genetics Varietal Club), NSG 203 (trade name Marimbella®) and NSG 207 (trade name Gioelita®), as well as the popular variety Melissa.

Experimental fields

“We obtain innovative cultivars of strawberries and berries, focusing our research on certain fundamental aspects, such as earliness, fruit quality and plant hardiness, in order to better meet the demand of an ever-changing market. , looking for strawberries that are productive from the first months of winter and have good organoleptic characteristics, such as flavor, aroma, attractiveness and shelf life.Genetic improvement is fundamental for the strawberry sector, and for the agricultural sector in general, to face the challenges of the future, help the entire supply chain to meet their expectations of satisfaction. ”

Nova Siri Genetics will also participate in the Fruit Attraction LIVE Connect platform from September 2021 to February 2022. “We look forward to meeting customers, buyers and anyone interested in the International Red Fruits Congress to be held in Huelva on the 15th. and on September 16 and where we are official collaborators, ”Tufaro concluded.

For more information:
Nova Siri Genetics Srl
Via San Maurizio, 46
75025 Policoro (MT)
[email protected]


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