Citem launches the Spring-Summer 2022 collection on the first French commercial platform
On the occasion of Paris Design Week, the Center des Expositions et Missions Commerciales Internationales (Citem) is launching a new collection of household items and furniture for spring / summer 2022 on Maison & Objet and More (MOM), the digital platform of the great French salon Maison et Objet.
Under the creative direction of lead designers Rita Nazareno and Gabriel Lichauco, the Philippine delegation to MOM will spark nostalgia with designs inspired by key eras; namely, the Roaring Twenties, Italy in the 1950s and California in the 1970s.
“For our Spring / Summer 2022 collection, you can expect bold, striking and vibrant expressions evoking future nostalgia,” said Citem Executive Director Pauline Suaco-Juan. “We harness the abundance of nature and transform natural materials such as rattan, abaca, and wood into quality export crafts that not only elevate our pride as Filipinos, but the lives of artisans as well. and their communities. Through our products, we defend our materials, our culture and our heritage, ”she added.
In addition to showcasing the best of Filipino design, participation in MOM also opens up business opportunities for Filipino brands and manufacturers. While not on-site at Maison et Objet, one of Europe’s premier home and lifestyle trade shows currently taking place, Filipino products continue to be discovered online through MOM, where our products will be available 24/7.
According to Suaco-Juan, attending international trade shows through digital means also complements the agency’s own digitization efforts. In addition to giving Filipino brands additional exposure and visibility in the global design community, it also drives traffic to the digital platforms managed by Citem.
The Philippines’ participation in MOM also saw the selection of two pieces that will be presented at the Maison et Objet Paris 2021 fair from September 9 to 13, 2021. The Check bench and the Fiori lamp join other notable designs in the Best of of the living room. Special MOM exhibition.
The Check bench is one of the previous designs by Zarate Creative Director Jim Torres, which he started developing in 2019. Using two disparate materials, metal and wood, and finished in mint or orange, the piece was also intended to be an elegant texturing solution. interior spaces.
Meanwhile, award-winning furniture maker Finali will present the Fiori lamp, an embodiment of the brand’s aesthetic and sculptural trends, as part of the Best of MOM exhibition. Made from a native and naturally renewable material, rattan, the Fiori lamp simulates a fully bloomed flower on the ground and is strategically designed so that the bulb can be placed in the center.
Currently, the following brands are live on the MOM platform:
• Crafts of Cebu
• Celestial Arts Inc.
• E. Murio Manila
• Hacienda Crafts
• Designs by Haspe
• JB Woodcraft
• La Galuche
• Lija by That One Piece
• Heritage of nature
• Obra Cebuana
• Prado Philippins Artisans Inc.
• Prizmic & Brill
• SC Vizcarra
• Stonesets International
• Lighting and Venzon objects
• Vito Selma
• Weavemanila Inc.
All pieces from the Philippine delegation to MOM and more from the Home, Fashion and Lifestyle (HFL) industries nationwide are also on FAME +.
FAME + is Citem’s digital sourcing and storytelling platform for HFL sectors. From October 20 to 22, 2021, Citem will welcome buyers and enthusiasts from all over the world at FAME + Market Days, where attendees will be able to initiate business directly with exhibitors and access information sessions covering design, digital marketing and entertainment. .