Launched rubber board e-commerce platform



Farmers from any remote corner of the country could sell their produce through the platform, according to Sawar Dhanania, chairman of the Rubber Board. The digital platform, according to KN Raghavan, Executive Director, is an improvement over the current system, in which a farmer receives more than 90% of the final price.








At the launch of the logo for ‘mRube’, an e-commerce platform of Rubber Board (Photo credit – The Hindu)





Satish Sharma, President of the Automotive Tire Manufacturers Association (ATMA), did the honors during a virtual meeting held at Rubber Board’s head office in Kottayam on Friday to launch the ‘mRube’ logo for the platform. Rubber Board e-commerce. According to a Council official, the digital platform will most likely go live in the second week of May.












According to the ATMA President, the natural rubber e-commerce platform is a timely initiative that will be a catalyst in the right direction. The ease of use and transparency of the digital platform will build trust among stakeholders.

Farmers from any remote corner of the country could sell their produce through the platform, according to Sawar Dhanania, chairman of the Rubber Board. The digital platform, according to KN Raghavan, Executive Director, is an improvement over the current system, in which a farmer receives more than 90% of the final price.

The transparency, quality and security of payments are guaranteed by the e-trading platform. Rajiv Budhraja (General Manager, ATMA); Shashi Singh (Senior Vice President, All India Rubber Industries Association); Satish Abraham (Chairman, Latex Producers Association of India); Ronney Joseph Thomas (Secretary, Indian Block Rubber Processors Association); George Valy (President, Rubber Traders Federation of India); R Sanjith (Secretary, UPASI); Binoi Kurian (Deputy Director-Marketing), Rubber Board was one of them.












The technology partner of the e-commerce platform is i-Sourcing Technologies, based in Ahmedabad. The software development phase is now complete and final testing is underway. Users of the electronic market must complete a one-time registration procedure.

Users need to enter their Rubber Board license number, and the system will retrieve the information from the Rubber Board license portal, followed by OTP-based validation.

“mRube” is an attempt to solve some impending problems in the current rubber marketing system.












The Rubber Board will have a system for determining rubber quality. The payment gateway will be managed by Federal Bank and ICICI Bank. The Commission has made arrangements with the banks to offer sellers a zero interest rate facility. Banks agreed to fund zero-rate advances to sellers for the first time in the history of commodity trading.











First published: April 30, 2022, 11:10 a.m. IST



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