Rubber Board’s mRube e-commerce platform logo launched

The ‘mRube’ logo for the Rubber Board’s e-commerce platform was launched on Friday during a virtual meeting held at the Rubber Board’s head office in Kottayam with Satish Sharma, president of the Automotive Tire Manufacturers Association ( ATMA), doing the honors. The digital platform will likely go live in the second week of May, a Council official said.

The ATMA Chairman said the natural rubber e-commerce platform is a timely initiative and will be a catalytic move in the right direction. The easy access and transparency of the digital platform will build trust among stakeholders.

Increased stakeholder confidence

Sawar Dhanania, Chairman of Rubber Board, said farmers from any remote corner of the country can sell their products through the platform. KN Raghavan, Executive Director, said the digital platform is an improvisation on the existing system where a farmer gets more than 90% of the final price. The e-trading platform guarantees the transparency, quality and security of payments. Among those who spoke were Rajiv Budhraja (General Manager, ATMA); Shashi Singh (Senior Vice President, All India Rubber Industries Association); Satish Abraham (Chairman, Latex Producers Association of India); Ronney Joseph Thomas (Secretary, Indian Block Rubber Processors Association); George Valy, (President, Rubber Traders Federation of India); R Sanjith (Secretary, UPASI) and Binoi Kurian, (Deputy Director-Marketing, Rubber Board).

OTP-based validation

i-Sourcing Technologies, Ahmedabad, is the technology partner of the e-commerce platform. Software development is complete and final testing is underway. The e-marketplace follows a simple one-time registration for users. Users need to enter their Rubber Board license number, and the system will retrieve the details from the Rubber Board license portal, and an OTP-based validation will complete the registration. “mRube” attempts to fix some looming problems in the current rubber marketing system. The Rubber Board will have a rubber quality rating system. Federal Bank and ICICI Bank will operate the payment gateway. The Council has made arrangements with the banks to extend the zero interest rate facility to sellers. This is the first time in the history of commodity trading that banks have agreed to fund zero-rate advances to sellers.

Published on

April 29, 2022

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