VisitScotland Unveils New Travel Commerce Platform
VisitScotland is launching a new travel commerce platform that will allow Scottish businesses to connect with key buyers around the world, regardless of the challenges of COVID-19.
Discover Scotland 2022 is a new series of events, comprising an online business-to-business event with five regional storefronts. Discover Scotland: Reconnect 2022 will take place virtually from April 5-7, 2022. The five regional showcases, known as Discover Scotland: Live Showcase, will then take place in May and September 2022. Together these events will promote the Scotland ready for trade. tourism businesses to key international buyers on the ground in Scotland.
In 2022, it will replace the long-running annual VisitScotland Expo with a new format designed to mitigate the challenges of the pandemic, build on the success of Scotland Reconnect 20/21 and welcome international buyers to Scotland with regional showcases.
Discover Scotland 2022 will also support VisitScotland’s commitment to make the country a leading destination for responsible tourism by showcasing new and existing sustainable tourism products directly to key international and UK buyers.
As part of Tourism Declares, the national tourism organization has made a public statement to play a leading role in the development of Scotland as a globally recognized responsible destination. Since then, VisitScotland has worked with the Scottish tourism and events industry to create a sustainable and sustainable tourist destination that will protect the natural and cultural environment and benefit visitors and residents.
Discover Scotland 2022 enables VisitScotland to provide a cost-effective option for participating companies and operators to connect, plan ahead and do business online and in person with buyers – and potentially explore the best of the regional tourism offering responsible for Scotland for themselves.
Malcolm Roughead, Managing Director of VisitScotland, said: “Discover Scotland 2022 offers an exciting new platform on which to showcase the best of Scottish tourism products, enabling businesses to stay in touch with qualified buyers during the COVID-19 pandemic . We have worked with representatives from the tourism industry to ensure that this program of activities for travel professionals meets their needs in 2022 and ensures that the connection with international buyers remains possible – this is something that we are very eager to achieve.
He added: ‘We fully support the Scottish tourism industry and are committed to helping businesses recover from the COVID-19 pandemic by providing them with networking opportunities with tour operators and travel agents around the world. , both online and on site. The challenges of the pandemic have given us the opportunity to reconsider the way we organize events; Discover Scotland was designed to meet the needs of the tourism industry in 2022 and ensure that connecting with shoppers remains possible through a new program of activities. Our international visitors are extremely important to Scottish tourism and we have continued to engage with these markets virtually throughout the pandemic, encouraging visitors to ‘dream now, travel later’.
Scotland Reconnect was held virtually in November 2020 and was successfully repeated in April 2021 as an effective alternative to live events during the pandemic. More than 7,000 pre-organized business meetings took place during the three days of April. In April 2022, VisitScotland anticipates virtual participation of around 300 buyers from over 20 markets and participation of 300 Scottish suppliers.