Zomedica Inc. (ZOM) gained shares in pre-market trading. What drives him high? – Catch news

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Zomedica Inc. (ZOM) stock rose 9.8% at last close while ZOM stock price is still up 9.01% in pre-market trading at last check. Zomedica, based in Ann Arbor, Michigan, is a veterinary medicine organization that focuses on the unmet needs of practicing vets to create products for dogs and cats. Innovative diagnostics and medical instruments will be part of Zomedica’s product offerings, with a focus on patient and practice well-being. Zomedica’s goal is to help veterinarians improve their efficiency and income by providing quality treatment to the animals they care for.


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Recent past development

Zomedica revealed on April 15, 2021 that it will increase its direct sales operations while phasing out its distributor-based sales business.

Robert Cohen, CEO of Zomedica, said:

ZOM planned to move from a distributor-based business model to a direct selling company as TRUFORMA’s market reach expanded. ZOM would, however, accelerate the transformation and formation of a direct distribution company due to the expected improvements at their current distributor, which they say has hampered its ability to effectively sell ZOM’s products. While this initiative may delay the initial sales of TRUFORMA, ZOM is now taking it to avoid inconvenience to its consumers and to create a better basis on which to promote and sell TRUFORMA and any other Zomedica products manufactured or acquired.

Brük Herbst, Commercial Director of Zomedica, said:

That he witnessed the importance and influence of a direct selling company while working as a sales and marketing manager at IDEXX. Therefore, he believes that in the long run, having a direct sales team would greatly increase their ability to satisfy their customers and distribute their products in the veterinary industry. He added that they were lucky at Zomedica to have the financial strength to enable this move, and ZOM looks forward to developing a strong sales team to match TRUFORMA’s exceptional production.


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